Alok is a jeweller who manufactures handcrafted jewellery. He lives in a tiny hamlet in Tamil Nadu and has always desired to make one-of-a-kind jewellery that is accessible to the people who reside nearby. Due to his personal financial situation, he was unable to complete his education and began working in the business alongside his father. Later, he discovered he could not be a slave to anybody and began his own business with a few rupees and the assistance of his family. He believes that compassion and hard work are two foundations of life that may both make and break you. “Being disciplined strengthens me and inspires me to work harder. I wish to provide the world's population with high-quality jewellery at reasonable pricing,” says Alok.
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